6 Web Design Trends We Want To See In 2018
Year after year, we read them again and again; dozens, hundreds of articles on the Internet about trends in web design. Everyone has something to say on this topic, but it seems like everyone says the same things over and over.
Why?
The answer might be: major breakthroughs do not happen anymore. There are no true “trends” that designers follow or create.
Are we missing something? Designers do not have time to think of something new, something that would change web design and the way we think of it once for all. Could this be the real problem? Web content writers want to be trendy and stick to the latest design trends and then simply write about them. They do not actually have a large impact on the trends. Designers will do what they want to do. Their creativity and inventiveness, the urge to change things is what we should all be looking forward to.
New styles, the so-called flat design, playful fonts, animations, illustrations and the use of bright colours –these are not passé, but regular phenomena in the world of web design. This is something that Internet users are expecting to see.
Then, what is unusual? In this article, we will try to present our overview of what we see on the web and what we still want to see in 2018.
- Quality Story Telling
Each website has its own story (or, it should have one). Without a good storyteller, your site will remain empty. As such, it will not attract users and you will not achieve your goals, at least not in the way you had imagined. It is, therefore, crucial that your user experience (UX) designer knows how to tell a story. Otherwise, your site’s design will appear rather generic and resemble other content available on the Internet. Website Design agency in Kolkata emphasises the importance of quality web site storytelling, comparing it to strong roots of a beautiful tree.
- Simplicity of the Site Structure
One of the key steps of good web storytelling is creating a good site structure, which will include simple elements, based on which users will be able to understand (within five seconds) what the main functions of the site are and what should be done next. Most importantly, do everything in a super simple way. Complicated site structure and user interface will never contribute to the trendiness of your web design. Keep it super simple.
- Asymmetric Appearance
For languages which are being read from left to the right, layout of a website implies reading the text from the top of the page down, which means that the content should stretch to the bottom of the page. Thus, the website is in the form of a vertical rectangle and everything on it is aligned and symmetrical.
To avoid this, you can play with the asymmetric appearance of web pages, as well as with text content or sections of the site that will not go all the way from the top to the bottom, but, for example, go from left to right, in a circle or in some other way or direction. Do not be scared of experimentation, especially if a client is willing to try something new.
Chief of the top web design company in Kolkata suggests that asymmetric appearance promotes user interest in the website content.
- Less Is More
How minimalist can we be? It does sound like a philosophical question, but this will not stop us from trying to answer it. The essence of minimalism is that a small number of elements can express many things. Artistic minimalism sometimes has no other purpose than the mere and widely discussed “L’art pour l’art”. In web design, however, a minimalist approach serves to attract user attention and focus on the desired elements.
Minimalism in modern architecture, for example, can serve an inspiration to modern web designers. Geometric abstractions and ease of colour choice can characterize your project as a minimalist one. Don’t forget, you can never be too minimalist. That is the power of this approach.
Let’s remind you that the best web design company in Kolkata won this title due to its clean, minimalist, yet mesmerizing style.
- Photography Illustrations
Illustrations are a true trend in web design for already two years, but what is more and more present in 2018 is the use of unique illustrations on photographs. Ordinary photos, posters and other items on one page can be refreshed by adding hand-drawn illustrations, making them striking and appealing to users. By emphasizing certain graphic components through web design, photos can become more attractive, especially if the site’s theme is related to fashion, cosmetics or food. There is no serious web design company in India today whose designers are not playing with photography illustrations.
- Interaction Design
This term was transferred from the field of interactive products, and was quickly accepted in the digital world when designers began to think of the ways to use a number of cognitive and physical signs to guide the visitors to a specific goal on the website. The goal is to facilitate access and stimulate interaction. This is a very effective tool in creating successful webpage design in general.
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