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A Guide To Usability Testing For Websites


Jakob Nielsen, a Danish and renowned web usability consultant was right to say “pay attention to what users do, not what they say.”

Knowing of what users do by web design companies in India is a fundamental aspect not only for the development of products but also the creation of a positive user experience. Usability testing assist one in doing that.

We shall first begin by providing a definition for usability testing.

As it is perceived from nomenclature, in UX design procedure usability testing forms a part of it so as to let real time users test a product and there by assessing it

When going through an internet site, Usability testing in websites is a mean for the determination of how a person finds it hard or easy when using the same website.

A website or any other related product to it, is designed and developed to serve a specific need. Keeping this in mind, usability testing evaluates whether or not the website has the ability to meet its planned purpose her users.

The potential customers or real users’ involvement in a product forms a core feature of usability testing for website or for any other product and it is with this regard usability testing is found to be different from other traditional forms of quality testing particularly in its process.

When testing the product design the in–house team is selected for this in some traditional forms of QA. The in – house team may be tasked to be a design team or a dedicated testing team or at times a development team whose sole purpose is to assess the product amongst themselves.

Customers or actual users are NEVER engaged in some traditional forms of QA.

The usability testing process is typically made of a group of real and actual customers whose work is to complete various task on a website while being watched by a moderator or researcher during the entire process. These users are basically the website’s first – time users and actions undertaken by them are intuitive.

In company set up for example a web design company in India hires a researcherwho is tasked with the work of checking whether users face any problems or confusion on the company website. He does this by mainly observing their actions keenly on the website during the usability testing process.

The essence of all this is to find out if more people encounter the same type of problem; make recommendations to counter act the said problems thereby having changes within and an update of the website becomes necessary. An update is done in order to overcome these users experience issues.

This forms the main goal forusability testing.

You now have a fair knowledge of what usability testing of websites is made up of. So please allow us to talk more in depth,about the process of usability testing of website thereby help you to gain a moreunderstand ofthe subject.

During any or all phases of the website development and design usability testing can be done and it is as a result of this, there are 3 classes of usability testing:

  • Exploratory

Testing of the initial design or prototype of the website is done in this phase and it involves understanding the insight of users on various features of the websites such as ease of navigation, intuitive actions and many more. The usability and practicability of the website design is determined during the exploratory usability testing phase.

  • Assessment

The assessment phase involves conducting usability trials at the intermediate stage of the web development. Understanding the usability and satisfaction of the user is a main focus for the assessment phase.

  • Comparative

From the name, one can easily depict in the comparative usability testing there is a comparison of the advantages and disadvantages of usability of the multiple designs or prototype that have been put to test to the users.

There are multiple types of usability testing for websites. These types are classified according to how ones potential or target users experience their websites.

The different types of usability testing include:

Moderated In-Person

Amongst the chosen group of users there is the presence of a moderate in this type usability testing. The moderator personally oversees the actions of users and is tasked with responsibility of answering any questions and gives back feedback by responding to them.

Moderated Remote

Like the moderated in – person, the moderated remote has a similar characteristic where both the moderator and the users are present but differs from it since both are in different localities. They are linked together through a screen sharing software. The moderator has the responsibility of observing task flow of users and note down any issue that will later be dealt later with.

Unmoderated Remote

In this type of usability testing, the moderator allocates tests for users who are interacting with the website from various locations. As a result of this a lot of data from user interaction can be collected. Similarly, recording of user interaction can be viewed to provide an understanding of the issues of users.

Our next step is to discuss the benefits of usability testing since we have already gone through what usability testing is, its categories and the various types.

The benefits of Usability testing for websites:

  • Before the website of a web design company in India goes live, there is highlighting of the probable issues that are likely to occur.
  • A better resolution forinternal team conflicts is achieved; where different discussed option are provided so as to see how users react to them through testing the issue.
  • Targeted customers for instance in web design companies in Kolkata provide direct feedback.
  • There is a reduction of risk in the project failing.
  • There is an increase in the chances of your website being used and liked


The design of the product is muchly affected by usability tests result. The real potential users of your internet site can help in gauging useful information that relates to your product.

There is a better understanding of user behavior towards your product.

A web design company in India gets to know the likes and dislikes in terms of the experience their website provides to the users and these companies also understand the potential obstacles and ways to solve them.

Usability testing helps in knowing, whether there is customer product satisfaction even before products are launched.

Web design companies in India have an idea if their products meet their business goals and lastly these companies understand a product that is designed better gives a positive user experience.


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We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

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