Every company wishes to appear on the first page of the search engine and they use some techniques to achieve it. Search Engine Optimization has become an integral part of the industry. It helps in the growth of the business, improves the online presence and gets more traffic. SEO includes making some changes to the website design and content which makes it more engaging to the search engine.
The company’s search engine ranking can be improved if someone has basic SEO knowledge.
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The sites are scanned by the search engine based on user experience and how easy are the site to navigate and read and then they consider that site to be user-friendly and the sites get higher ranking on the search engine results page.
There are mainly three types of SEO which are as follows:
i) White Hat SEO
ii) Black Hat SEO
iii) Grey Hat SEO
Let’s find out what does these different types of SEO mean.
i) White Hat SEO:
White hat SEO means optimizing a site according to the guidelines of Google. It is considered as the most genuine form of practices followed by the marketers to increase their rank in the search engine result pages. It does not exploit any loopholes and strictly follows the algorithm of Google, thus it is considered as organic and ethical SEO.
There are many common practised white hat SEO techniques like the restructuring of the website, HTML optimization, publishing quality content on the website, etc.
The process of white hat SEO is slow but it provides long-lasting growth in ranking. Online Reputation Management (ORM) can be proved with the use of white hat SEO.
ii) Black Hat SEO:
The opposite version of white hat SEO is black hat SEO, which means that their practices are not according to the rules of Google and search loopholes in Google’s algorithms to increase their rank in the search engine result pages.
There are some common black hat SEO techniques like hidden text, hidden links, keyword stuffing, cloaking, Copywrite content, plagiarism content, etc. They mislead the users and gain insincere visitors traffic and redirect to the sites which they didn’t want.
Through black hat SEO, they might get quick and high but it won’t last long and it is not user-friendly at all. The traffic they generate by using these methods is unable to maintain their position on the search engine research pages. Thus, we can say that results in rank may be high or quick but black hat SEO techniques are short-lived.
iii) Grey Hat SEO:
The last type of SEO is grey hat SEO, which includes both white hat and black hat SEO. In grey hat SEO, 90% white hat SEO is used and 10% of black hat SEO is used. Grey hat SEO came into existence because of the client’s pressure to get results. Some clients pay other companies to increase their rank and traffic.
Grey hat SEO is generally used by the third-company.
Conclusion:
Therefore, the business needs to follow genuine and legal optimization to achieve long-lasting results. With the help of black hat SEO, one can easily get high ranking but it will have a short life and will get a negative effect on the search engine. Every technique must be under the rule of the search engine so that it is user-friendly and gives a better user experience.
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