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8 Great Tips To Reduce Bounce Rate Of Your E-Commerce Store


Before we talk about the 8 great tips to reduce bounce rate of your e – commerce store it is vital to know what bounce rate means and so we shall first start by describing bounce rate.

What do you mean by “bounce rates”?

When visitors land on a business website and do nothing that is no exploration and later leave then the percentage of this visitors is what is known as bounce rate. Some of the reasons as to why these visitors behave like this include:

  • When an e – commerce store lacks the presence of information or products which consumers are in need of.
  • When web page of a web design company in India takes too long to open.
  • When too many pop – ups are present on a website.

The statements mentioned above are just a few examples and one should note there are many more reasons to explain bounce rates. Bounce rate can either be good or bad and there is major difference between the two. We shall now differentiate between good bounce rate and bad bounce rate.

The thumb rule for determining whether a bounce rate is good or bad is as follows:

  • Bounce rates in between 20% and 40% are classified as excellent.
  • Bounce rates in between 40 and 55% are classified as average.
  • Bounce rates in between 55% and 70% are higher than average.
  • Bounce rates in between 70% and above are alarmingly bad.

It is normal for visitors to leave – commerce stores of web design companies in India.As we have mentioned when the percentage goes beyond 70% then it is a sign that there is something wrong.

The e- commerce stores and websites of web designed companies in India depend on anyone visiting and browsing the site for business conversion. A sharp increase in bounce rates means low conversion rates for the websites of companies. The product pages houses the reports showing the maximum amount of bounces within the websites and also it is where visitors would land and decide whether to leave or continue browsing the webpage.

Now, let us talk about how to deal with high bounce rates.

8 Great Tips To Reduce Bouncing Rates:

  1. Optimize your call – to – action placement:

When one gets an immediate response from their visitors in their website then this refers to call to action. It takes the visitor seconds when deciding if he will leave the website or stay and he makes up his mind by simply viewing the visible area. As a result web design companies in India should optimize the visible area by letting their visitors know what products are being sold. Call to action should be honest and convincing.

  1. Improve the content:

At times a web page (or pages) for web design companies in India gets notable percentage of bounce rate and a low average time. Consequently these companies should assess contents of their web page (or pages) because if visitors cannot find clear information or anything helpful they will leave. To reduce the bounce rates of each site it is of importance to review and improve content in the website.

  1. Improve the speed:

As stated before a visitor takes several seconds on whether he wants to stay or leave. When the scripts and information on an e – commerce store for web design companies in India takes too long to load then these companies will lose customers. Optimization tools are many and easily accessible for companies for the improvement in the speed of their webpage.  A company should find the one that best fits their needs so as to prevent slow processing which ultimately affects their sales.

  1. A/B testing:

If you found and isolate the root cause that leads to higher bounce rates, A/B testing becomes necessary and the next step. A/B testing allows for the comparison of two versions of a company website to determine which of the two works better. A/B testing assists a web design company in India to test various strategies or call to action and then the results are compared. The company can try out various content strategies, the usage of different keywords, targeting different audience and much more.

  1. Keep your audience engaged:

People purchase products that they can see and if videos or photos of products are there then it will attract more audience to the products. In India the best company websites uses backgrounds that have high – quality photos as they are known to be effective. Videos and pictures can be added in so many ways and they can be used in backgrounds

  1. Act according to the target visitor:

A visitor may decide to leave the website for reasons best known to them which has got nothing to do with the site. For instance they may leave the website due to personal emergency or other reasons. When a visitor is about to leave companies need to act according by displaying target messages which will ask them to save the product, make a subscription or request for an email address and much more.The email address requested allows forthe correspondence between visitors and the company where more information can be provided on the different products and offers available and finally convincing them to purchase a product. Tracking technologies are there and they assist to track when a user wants to leave.

A visitor can be engaged and when he has developed interest in a product offers relating to it can be displayed. Consequently these prevents individualsvisiting the webpage from leaving it and gives room for further exploration of the web page.

  1. Work on site navigation experience:

Direct and simple are the features the navigation needs to have. An e – commerce store of a web design company in India should provide visitor with everything they need. It needs to be simple as visitors do not want to experience a complex navigation system which will confuse them.

  1. Giving voice to the customers:

It highly helps customers when a web design company in India provides them with a way to talk to the company and this is achieved namely through the reviews section, live chats, customer support section and many other ways. In addition to this the internet sites for such companies can display testimonials from satisfied customers. This makes visitors explore the site more.

The 8 tips mentioned above are vital and effective in reducing the bounce rates of all e – commerce stores. Was the article helpful to you? If so, let do let us know.


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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

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Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

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Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

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We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

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There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

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