How to get the best from your On-page SEO
In this article we will focus on the key tips required for On-page SEO. You create the content on your website and HTML code of your website, and you have the most control over it. These are the first elements in the search engine optimization page (SEO). The goal is that each sub-page is adapted to be search-engine-friendly. This basically means that the search engine must “understand” the page. With a good digital marketing agency in Kolkata, you can get the best results. Here’s how they will help you acquire that.
- Titles and Descriptions
Use unique and relevant titles and descriptions of each subpage. The page title is the most important thing of the on-page SEO optimization. The page description will not help you rank better for a particular term, but it’s important because it appears on search results. Additionally, it contains the relevant keywords and, in some way, encourages visitors to click the link. This is the first step used in contents that are mainly used by digital marketing company in Kolkata.
- Keywords
A general rule is that each subpage on your site should be optimized for just one to two so-called “keywords”. Adding more and more keywords will only lead to stuffing and overcrowding and it will be hard to determine what’s the most important thing. In practice, this roughly looks like this: your business has 10 activities. It is better to have one subpage for each activity (service), rather than trying to put everything onto the same one and expect that the subpage will be equally well positioned for each query. Here are a few more short and important guidelines when it comes to the keywords: the main keyword should be included in the page title, the main keyword should be included in at least one subtitle and repeated 3-10 times within the text content. It is not good to exaggerate by repeating the keyword because the page will be banned. One should keep in mind that the text should always be legible. Furthermore, the site should also contain relevant images and graphics that represent the keyword. Picture descriptions and illustrations also contain the keyword.
- Content
Content should be useful and 100 % unique. Simply put, this means that it does not make sense to copy text from another website. What makes sense is to find the text, see how it can be improved and write a new article with better content. The same goes for a webshop; people just copy product descriptions from the supplier instead of writing their own unique descriptions and making it interesting for the customers. The content must be high quality, relevant, fresh and at least 500 characters long.
- Meta Description
Each page must have a meta description (inside of it). Although the search engines do not consider the description relevant to determining the rank, it is very important because it is a short description of the content. This is exactly what attracts the reader. The reader sees the meta description on the search results page, and it must be appealing and up to 160 characters long. Plus, it contains the keyword used in the text.
- Links
Links within the content do help, but only if you use them reasonably. They should be relevant and represent a whole with the page content. It’s always good to use a few links to another subsite within yours. For example, you can use a link to several other articles you think are relevant to the current one. However, make sure you don’t overcrowd the content with the links. However, if you hire the best digital marketing company in India, they will make seo a cake walk for your website.
- Mobile Version
The page should be optimized to be easily readable on a mobile phone. Although this is a rather technical factor, it’s good to point it out once again, as the number of mobile version searches exceeded the number of PC desktop searches.
In the end, a few bonus tips: always test your SEO. Hiring the best digital marketing agency in India, your site will always help you in generating good results. Check the speed, responsiveness, server etc. Several important parameters will show you whether you’ve done a good job or not.
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