Hiring the best web agency: Challenges and tips
A web design agency should be a secure partner to improve your business. However, the question is how to choose the right agency in the sea of web design agencies? How to find the very best web design company in Kolkata when there are so many agencies, literally an endless Web Design company in India sea and all of them are promising to help you with optimizing your presence on the internet for a reasonable amount of money and time. Let’s learn how.
So, you decided to make a new site for your company. If you are already working with a web design agency, but are not happy with their work, how do you choose the right company that will bring your internet presence to a higher level?
Most commonly, you start browsing the Internet in search of the “right” agency. First, look for those closest to you and your company. After shortlisting the web agencies you like, take the following steps.
- Visit the websites of web design agencies
The website that a web design agency has made for their own company can provide a very good insight into their work, preferences and style when it comes to web design, their capabilities and technology expertise. Do you like the agency’s own website? Is it adapted to mobile devices? Do they know the importance of RWD? Does it meet your aesthetic design standards and ease of use? Is it user-friendly and stylish? It’s okay if the site design does not reflect your own style – a good web design agency will meet the needs of your own, not their own. Make sure that the site is functional and offers a great user experience. If you expect them to help you with creating a new content as well, check their references and their blog page. This is the very first step towards finding the perfect web design company in Kolkata for your business.
- Check out their previous work
All serious web agencies have a reference list on their site so you can easily see the examples of their past work. Do you find the websites they made professional and easy to use? Are some of their clients comparable to you and your company? Are some of these sites approximately similar to your wishes? These are some of the crucial questions to be answered when it comes to the web design agency’s past work. Furthermore, don’t forget that working with a web design agency that has experience in your area can be very useful. The websites the agency had made in the past for other companies from your branch or niche can give you a good idea of what you can expect from your project. Certainly, a serious agency will conduct market and competition analysis and will not be significantly affected by previous projects. However, if your agency has no experience in your field, ask them to show you a wide range of past projects across a variety of other industries / branches / fields. You do not want an agency that deals with a single, narrow business that does not involve yours. A serious website design agency in Kolkata should provide insight into past projects from at least three different fields.
- Contact the agency
Make a call, talk about your project and schedule a meeting. Pay attention to how they behave when they talk to you – are they accessible and friendly? Do they ask questions about your company and details about the project or do they start selling their services immediately, no matter what? These questions are very important. This is the company you will work with for months. Therefore, the “chemistry” between you and the web design team is very important for the success of the project. Although the person who answers the phone may not be the one whom you will work with, don’t forget that that person does reflect the image of the company, their attitude towards clients and their work. Follow your instinct and gut feeling.
- Ask questions
There are several very important breaking points when choosing your web agency. You will identify them by asking questions yourself. Is user experience one of the key factors in your work? Their answer will tell you whether they are a serious, professional agency or not. A good web agency appreciates the value of user experience, knowing that it is the heart of each successful website. Ask them about their specific approach, including which methods they use. This will help ensure that the user experience is really in the first place. Furthermore, ask what Content Management System (CMS) they use. Most web agencies specialize in one or two CMS platforms. Most sites are built on an open source platform such as WordPress or Joomla, but some web agencies have their own CMS platform. Each CMS has its own advantages and weaknesses. A good web design agency will be able to objectively discuss the advantages and disadvantages of each of them. This will make it easier for you to make the right decision.
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