Apart from these natural marketing advancements, the
COVID-19 pandemic has propelled the scope of digital marketing even further.
The growth in this domain has been nothing less than incredible. Today, it is
the preferred way of getting noticed by audiences globally.
When we think of the pivotal factors of success in digital
marketing, the first we can think of is the number of individuals it has
reached through its strategies. The penetration of the internet has reached
amazing figures. Looking at the USA, 78.2 percent of the population is a
frequent internet user. In this staggering number, 52.2 percent are more
focused on hitting web pages and doing mobile browsing. Plus, this number is
only increasing exponentially over the past few years.
Hence, this only depicts that a large group of people in the
USA have shifted online, and the majority prefer to shop through internet
marketing.
Digital
Marketing Career In The USA
Digital marketing has exhibited steady growth over the past
years in America. As digital marketing initiatives have continued to rise at a
brisk pace, the number of job opportunities there has naturally increased in
this field.
The country itself is home to a large group of active
internet users. With this big number, companies of all niches, sizes, and types
are demanding digital marketing experts and professionals to join their
marketing teams. Hence plenty of opportunities are opening in this domain,
enabling digital marketers to find the appropriate career path.
With the boom of the digital marketing industry in the USA,
it can be said that at present and in the foreseeable future, it seems to be a
promising industry. More and more companies are making themselves digitally
available to clients. And the ones who haven’t yet joined the digital marketing
league are considering starting so they don’t get behind. Thus, it is
recommended to start educating yourself in digital marketing skills and
expertise and pave a career in it.
In the United States, a digital marketing manager earns an
annual income of more than 75,000$ on average. This means a skilled digital
marketer can expect to bag a high-paying job at one of the top companies.
Some industries, such as e-commerce, retail and real estate,
have been observed to pay and hire many job positions for online marketing
roles. Other high-paying roles in this field in the USA include digital
marketing consultants, SEO (search engine optimization) managers, digital
analytics experts, PPC experts and social media marketing specialists. Youtubers
and Bloggers share another striking career opportunity to write and create
video blogs professionally for online marketing purposes.
There are also jobs for people to take care of Google Ads
for a business. The reason is Google accounts for more than 79 percent of
global desktop search traffic, and Google Ads convert 50 percent more than
organic search results.
Moreover, some companies hire people for roles as e-commerce
experts, marketing automation specialists and email marketers as well – all of
which come under digital marketing.
What’s
The Future Of Digital Marketing?
As discussed earlier, the growth in the digital marketing
industry is very powerful, and the increasing numbers show that there will be a
rising trend in the future as well.
With this greater number, opportunities will keep coming in
America, so being innovative, updated and creative with the latest trends will
be the basic principle of each digital marketer.
The internet growth that has been witnessed in the USA,
especially since the COVID-19 pandemic, is here to stay. People have adapted to
the new normal and are, in fact, very comfortable with it to carry out things
online. It can be said that the future generation will readily accept the
already digital world and will easily accustom to everything being done online.
The future of careers will again stay promising as more and
more companies will make digital marketing efforts to cater to audiences
online. So if you are inclined toward the digital marketing field, now is the
time to take this chance to your advantage.
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