Skip to main content

5 reasons your business needs digital marketing


 

Launch your digital marketing campaign and boost your business

The Internet and various social networks have become one of the leading modes of communication with customers today. In this article, you can find out what digital marketing is. More importantly, we share helpful tips on improving your business.

Digital Marketing

Digital marketing exploded over the past few years. Business owners want a strong online strategy, successful branding, amazing promotion and visibility on the Internet. This is exactly what digital marketing offers. A company’s digital image on the Internet depends on it.

Taking into account that over 75% of people today have Internet connection and spend lots of their time on computers and portable devices, such as smartphones, both for business and for fun, the fact that this area of marketing became more demanding than the classic marketing is not surprising at all.

Online stores, shopping, online ads, social network advertising, pay per click, … indeed, digital marketing has become a science. Let’s face it: each business today must have a digital campaign.

Digital campaign

After you create your website and write the content, you should select the platforms and make a detailed marketing strategy. This includes selecting adequate graphic and textual assets to make the brand recognizable both by your potential customers and Google (or some other preferred search engine). After you come up with the solutions, you must promote your content, measure your results and see what can be done better.

Business owners and managers tend to use direct marketing through social networks in order to reinforce their brand image. Facebook, LinkedIn, AdWords, Twitter, Instagram etc are very powerful tools. Furthermore, these are the ways one’s clients are being called for action.

Social media marketing

Marketing on social media or the so-called SMM is a type of digital marketing that is highly specialized for social networks where your potential customers spend their time. These include Facebook, LinkedIn, Twitter, Google+ and others. Goal of SMM is to create textual and visual content that encourages users to take action and it ultimately produces a change in customer behavior.

SEO – Search Engine Optimization

SEO optimization primarily aims to bring new potential customers / users to the site through various search engines (Google, Yahoo, Bing, etc.). Experts from this field are working hard to, primarily by choosing the right keyword to describe the site, bring the client’s web site to the very top of the search results in their business. When this part of the work is successfully completed, experts find the most effective solutions to turn visitors to customers or buyers.

In short, SEO optimization has the primary goal of bringing as many people as possible to the site through an Internet browser, which means that some secondary goals are met before. The importance of SEO optimization is also based on the fact that as many as 97% of online experience starts on Internet browsers.

Advertising

This technique is based on combining of paid ads on social platforms and paid searches to increase visibility of the site or certain posts when it comes to the primary audience.

Advertising is not difficult to understand, but it is crucial to choose the right post / ad that will be sponsored. Furthermore, it is very important to choose the right time and the target group that needs to receive your advertisement, because this is the only way digital marketing achieves its full potential.

Pay Per Click

The advertising model called Pay Per Click (PPC) represents a relatively new marketing channel, which has been experiencing significant expansion in recent years. It is good to use PPC in the case of “branding” campaigns with limited budget. Also, if you have a more lasting campaign, focus on PPC for at least three months.

PPC is a great way of advertising if your reach is not the primary goal, in case you do not want too many conversions and if you care about getting as many visitors as possible. In case you don’t know much about PPC, a good Digital Marketing Agency in Kolkata can help you out.

What are the criteria of a digital campaign?

Any serious Digital Marketing Agency in India will agree that there are several important criteria that mark a good digital campaign. These include the following:

  • branding on all channels
  • keeping the user’s attention
  • increased number of followers
  • activity and comments by users / followers
  • behavioral changes (eg shopping)
  • positive grades
  • increased site traffic
  • good position on the search engine
  • measurement of results and reporting
  • increased customer satisfaction index (CSI, customer satisfaction index)
  • return on investment (ROI).

If you own a business and still don’t run a digital campaign, you might be losing hundreds, even thousands of potential and real customers. Hire a Digital Marketing company in Kolkata to help you out.

Now is the right time to hire a Digital marketing company in India to get free consultations for digital campaigns and improve your business!

Comments

Popular posts from this blog

Why learn Graphic Design Course in 2024?

Are you ready to unlock your creative potential and dive into the exciting world of graphic design? In today's digital age, where visuals are king, mastering the art of graphic design is more crucial than ever before. Whether you're a budding artist looking to turn your passion into a profession or an aspiring marketer wanting to enhance your visual storytelling skills, a Graphic Design Course in Kolkata can be your gateway to success. With its rich cultural heritage and booming technological advancements, Kolkata has become a hub for creative professionals seeking opportunities in various industries. And when it comes to learning the ropes of graphic design, there's no better place than Acesoftech Academy - renowned as one of the leading Graphic Design Training institute in Kolkata . But why should you consider pursuing graphic design in 2024 specifically? Well, let's explore some compelling reasons that make this field even more enticing and relevant in today's d

Why Mastering Web Design is Important- 8 Crucial Factors

In the present era, having a strong, professional and appealing website is extremely crucial. If you operate a company, having a sophisticated and professional website may help you to stay apart from the competition. There are several expert web designers available to employ for your web design purposes. However, mastering web design is not difficult. Major corporations’ owners take part in our Web Design Course in Kolkata to master web design. We provide comprehensive classes and materials to assist you in learning how to create your website efficiently. If you're still hesitant about learning web design as a beginner or entrepreneur, know the benefits of studying web designing in this post. We have discussed here a range of possibilities to pursue your career as a web designer in India. Please read the entire blog and stay with us.   ·        Acquire a Profitable Skill   The reality is that web design may make you a lot of money whether you're looking for a ful

Digital Marketing – An Emerging Trend In The World

Time has changed, and even the ways businesses approach their audiences have evolved. Traditional marketing strategies have regressed and brought forth a new face in front of businesses. While not all traditional tactics have taken a step back, the current implemented marketing techniques are far more popular and acceptable than the ones we have known earlier. The internet has opened doors for a wider market. Digital marketing has become a norm today because it connects businesses to their online customers. It connects potential clients when they are on Google through PPC and SEO, through emails using email marketing and on social media via social media marketing. Every business whether big or small needs digital marketing. It is a growing trend in the current world, and if you aren’t involved in it, your business cannot flourish in the future. Why Is Digital Marketing Important? Since the COVID-19 pandemic, the whole world has faced a big shift in business revenues. We can say

Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

Student's Testimonial

[Widget content goes here.....] [Widget content goes here.....] [Additional widget content goes here.....]
Current web page URL is: https://www.acedigitalworld.com/2023/10/5-reasons-your-business-needs-digital.html