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Video is the most powerful tool for Digital Marketing



Digital Marketing includes many facets – Search Engine Optimization, Keywords and Key phrases, Email, Google Ads, Social Media platforms such as Facebook, Twitter and Instagram, and also – Video.  Video and live video in particular, has become an important component of Digital Marketing.

If you are a Digital Marketer then you know that at the end of the day your customer wants results.  They don’t just want you to drive traffic to their site, they want that traffic to buy.  They want results.

Video campaigns can give those results.  Video campaigns often convert traffic to sales.  By adding a video, whether to an SMS, an Email, a website or a Social Media Platform, your click-through rates increase by up to 96%.

Video is therefore an important medium and should be used to increase your sales.  Here are the best ways to incorporate the use of video in your marketing campaign.

Video Blogs

Having a blog drives traffic to your site, especially if you are smart with keywords and key phrases, i.e., search engine optimisation.  People read blogs and love good words but they also love good pics.  And if you can grow your pics to video, even better.  We live in a visual world where everyone is constantly watching something! Add a video to your blog and watch your traffic increase.  It can be a video of someone modelling your product, talking about your product or showcasing your product.  Use good video footage though and always keep it professional.  And keep it short.

Video on Social Media

You can add video to your Facebook, your Twitter and your Instagram.  You can do this for free although you may not target the right people, or you can do this on a paid ad.  People love watching videos.  Think about Youtube and the amount of time users spend on the site.  It’s for fun, music and movies, but products sell brilliantly via video.  Look at getting a paid video campaign going, in conjunction with your paid digital ads.  Video campaigns convert visitors and traffic to people who stay and buy.

Video Case Studies

This goes with a video on a blog or a video on a website.  People will trust a product if they can see a case study.  A case study goes with reading a testimonial or review.  Sure, you can read about a person who says this is the ‘best product she has ever used’ but when you see that person saying the same thing, it makes you, the reader, feel totally confident in the product.  A video case study invokes emotion and that emotion is usually one of trust.  A video case study will convert the traffic to your site into sales.

Video Chats

It is a really smart idea to have a video chat feature on your website.  If someone is buying something from you, they may have questions.  We are in an age of immediate gratification and people want their questions answered immediately. Sure, they can email you, but it sometimes takes time and effort.  A live video chat is personal, immediate and super professional.  Add a video chat to your website and watch your business grow.  Make sure though that it is monitored and any video call must be answered.

Video Product Demonstrations

If you are selling an avocado slicer, have a video demo on how to use it.  Your reader or viewer may not realise how much they need the slicer until theyve seen how brilliantly it works!  A product demonstration makes a person want the product badly, even if they didnt realise it until that moment of viewing.  Theyve gone the first step by clicking on your product, showing they may be interested in a sale. You can convert the click to a sale by detailing the product and the fantastic things it can do.  Always include a video demo if you can; its a sure fire way of selling something.  Remember, the demonstration does not need to be long.  Short, to the point, interesting and engaging is the way to go.

Re targeting

If you have a good digital marketing campaign then part of your campaign will involve re targeting. Re targeting works for display ads which means it can work for video ads too; perhaps even better.  If someone has looked at your video, but not actually bought the product, re target them.  Re targeting will remind them of why they looked in the first place and that yes, they may well want your product.  You need to re target effectively and smartly.  Constant re targeting can put someone off your brand.  Have a campaign that will re target without overwhelming, in an almost subliminal manner.  If you don’t understand re targeting, ask your Digital Marketing Agency to explain.  If they’re good, they will explain anyway!

Generate leads

You can track leads by analyzing the people, and the amount of people, who visit your site.  If you have a good person doing your analytics (it may be you, it may be a professional) you can see the age of the person, where they come from, how many times they have visited your site, and if it is worthwhile to continue directing your marketing at them.  The same applies with video content.  You can get information from the people who look at your videos – their ages, their names, their email addresses, plus.  You can increase your marketing list just by having a video on your site.  

Online video is reliable

In summary

Digital Marketing Agencies that incorporate video into their digital advertising have excellent results.  Of course it depends on your budget and making a video, or a few videos, can be costly.  With technology being so advanced today, it does not have to be too costly.  Do a bit of research or ask the professionals.  You may be pleasantly surprised.   Use a few effective video promotion techniques, get them out there on to the market and see your sales improve and increase.  And like any digital marketing, if you are unsure what you are doing, use a reputable agency.  Digital Marketing rewards, whether by using Google Ads, SEO, Social Media and or video.  Check out all the options.  Include video.

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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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