Digital Marketing includes many facets – Search Engine Optimization, Keywords and Key phrases, Email, Google Ads, Social Media platforms such as Facebook, Twitter and Instagram, and also – Video.  Video and live video in particular, has become an important component of Digital Marketing.

If you are a Digital Marketer then you know that at the end of the day your customer wants results.  They don’t just want you to drive traffic to their site, they want that traffic to buy.  They want results.

Video campaigns can give those results.  Video campaigns often convert traffic to sales.  By adding a video, whether to an SMS, an Email, a website or a Social Media Platform, your click-through rates increase by up to 96%.

Video is therefore an important medium and should be used to increase your sales.  Here are the best ways to incorporate the use of video in your marketing campaign.

Video Blogs

Having a blog drives traffic to your site, especially if you are smart with keywords and key phrases, i.e., search engine optimisation.  People read blogs and love good words but they also love good pics.  And if you can grow your pics to video, even better.  We live in a visual world where everyone is constantly watching something! Add a video to your blog and watch your traffic increase.  It can be a video of someone modelling your product, talking about your product or showcasing your product.  Use good video footage though and always keep it professional.  And keep it short.

Video on Social Media

You can add video to your Facebook, your Twitter and your Instagram.  You can do this for free although you may not target the right people, or you can do this on a paid ad.  People love watching videos.  Think about Youtube and the amount of time users spend on the site.  It’s for fun, music and movies, but products sell brilliantly via video.  Look at getting a paid video campaign going, in conjunction with your paid digital ads.  Video campaigns convert visitors and traffic to people who stay and buy.

Video Case Studies

This goes with a video on a blog or a video on a website.  People will trust a product if they can see a case study.  A case study goes with reading a testimonial or review.  Sure, you can read about a person who says this is the ‘best product she has ever used’ but when you see that person saying the same thing, it makes you, the reader, feel totally confident in the product.  A video case study invokes emotion and that emotion is usually one of trust.  A video case study will convert the traffic to your site into sales.

Video Chats

It is a really smart idea to have a video chat feature on your website.  If someone is buying something from you, they may have questions.  We are in an age of immediate gratification and people want their questions answered immediately. Sure, they can email you, but it sometimes takes time and effort.  A live video chat is personal, immediate and super professional.  Add a video chat to your website and watch your business grow.  Make sure though that it is monitored and any video call must be answered.

Video Product Demonstrations

If you are selling an avocado slicer, have a video demo on how to use it.  Your reader or viewer may not realise how much they need the slicer until they’ve seen how brilliantly it works!  A product demonstration makes a person want the product badly, even if they didn’t realise it until that moment of viewing.  They’ve gone the first step by clicking on your product, showing they may be interested in a sale. You can convert the click to a sale by detailing the product and the fantastic things it can do.  Always include a video demo if you can; it’s a sure fire way of selling something.  Remember, the demonstration does not need to be long.  Short, to the point, interesting and engaging is the way to go.

Re targeting

If you have a good digital marketing campaign then part of your campaign will involve re targeting. Re targeting works for display ads which means it can work for video ads too; perhaps even better.  If someone has looked at your video, but not actually bought the product, re target them.  Re targeting will remind them of why they looked in the first place and that yes, they may well want your product.  You need to re target effectively and smartly.  Constant re targeting can put someone off your brand.  Have a campaign that will re target without overwhelming, in an almost subliminal manner.  If you don’t understand re targeting, ask your Digital Marketing Agency to explain.  If they’re good, they will explain anyway!

Generate leads

You can track leads by analyzing the people, and the amount of people, who visit your site.  If you have a good person doing your analytics (it may be you, it may be a professional) you can see the age of the person, where they come from, how many times they have visited your site, and if it is worthwhile to continue directing your marketing at them.  The same applies with video content.  You can get information from the people who look at your videos – their ages, their names, their email addresses, plus.  You can increase your marketing list just by having a video on your site.  

Online video is reliable

In summary

Digital Marketing Agencies that incorporate video into their digital advertising have excellent results.  Of course it depends on your budget and making a video, or a few videos, can be costly.  With technology being so advanced today, it does not have to be too costly.  Do a bit of research or ask the professionals.  You may be pleasantly surprised.   Use a few effective video promotion techniques, get them out there on to the market and see your sales improve and increase.  And like any digital marketing, if you are unsure what you are doing, use a reputable agency.  Digital Marketing rewards, whether by using Google Ads, SEO, Social Media and or video.  Check out all the options.  Include video.