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Best way to select your best Digital Marketing agency


There are many different ways to use the digital world for advertising. People do a lot of advertising free of charge, by using Facebook, Twitter and Instagram. But, unless you have the right readers following you, the free of charge platforms may not drive traffic to your site and definitely wont convert the traffic to sales.


There are ways that you can pay for online advertising that will not break the bank.  You can do this on your own if you know what you are doing, or you can hire a Digital Marketing person to do it for you.  It makes sense to hire someone with experience and knowledge of the market, even if you are a small company.  Using someone with expertise is always the clever way to go.


Google Ads

Google ads or Google Adwords are brilliant.  You need to have a digital marketing person work out an Adwords campaign for you, target the right market at the right time, and do analytics to ensure the campaign is working.  Google ad campaigns can be changed at any time, halted, amended or redirected, so it is important to do them properly.  If you are unsure, hire a professional.


Google has an excellent record of paid advertising with the highest click through rate for mobile search ads.  They have tracked over 4 billion store visits from ad clicks, offer both display ads and text ads and the beauty for the advertiser – you – is that you only pay when someone clicks on your ad.  Google has perfected the pay-per-click advertising formula.  Talk to your digital marketing team, or person;  they will set up an excellent Google ads campaign.


It is worth investing in a few Google ads but like any advertising, you need to monitor your campaign.  You may find your campaign works from Day 01 and that is brilliant.  It may take off slowly and you may need to invest a little bit more money to improve your search rankings.  Of course it also depends on the product that you are selling.  Young people often don’t click on banner ads but do click on ads with excellent keywords.  If you use niche keywords, you will rank highly in the Google system.  Your digital marketing person will tell you how it all works and will strategise for you.  If for example you are selling travel and want to reach upmarket travellers, you can aim your travel ads at a certain market, in a certain country, at a certain time.  If you are selling hip sneakers, your ads can be directed at the kind of youth who are likely to buy those sneakers.


Talk to your digital marketer.  If you don’t have one, look at the Google ads page, under the Entrepreneur’s starter guide.  They’ll guide you through a Google Adwords campaign.


Facebook Ads

No matter the size of your company, you should have a Facebook business page. This is free to set up.  The only deal with this is that you should be consistent.  Don’t set up a business page and then not do anything on it.  Post pics, run specials, give business updates, and try and do it at the same time every day.  You can do this on your own, especially if you are a little bit creative.


In addition, talk to your Digital Marketing Agency or person about Facebook Ads.  They run the same way as Google Adwords, on a pay-per-click formula. Facebook has so much good information on its users that you can target the age, sex, hobbies, likes and dislikes of individuals.  Ads can also be run to target people at certain times and in certain countries.  If you think that Facebook has over 1.7 billion monthly users, it is likely that you are going to get business out of this platform.


Facebook ads are clever too in that if one person likes your ad, all their friends will see their ‘like’.  You therefore can reach readers who are not even thinking of you, or aware of you.


Note too that people are spending more and more time on Facebook than any other Social Media platform.  Facebook ads therefore make sense, are also not expensive to run and campaigns can be well managed, stopped, started, changed, abandoned, mid ad.


You do need to be strategic with Facebook Ads.  If you are unsure about this, use a Digital Marketing Agency or person.  Let someone with expertise set up a Facebook Ad campaign for you.   Let them monitor the success of the ads and change them or modify them if necessary.  


Instagram Ads

Instagram is a lot of fun and has over 600 million active monthly users.  Instagram is not only for photographs and fun though,  but for anyone with a product to show or sell.  Use it cleverly and creatively and you can really booster your sales.


Think about the Kardashians! They have en enormous amount of business from their Instagram.  Sure, they’re household names but they had to become household names somehow. They engage with their customer to the point that their customer feels like a friend!


People love visuals and Instagram is the leading Social Media platform for image based content.  Post a pic, daily, of your product, with a clever caption.  You don’t need to do much more than that.  And then, use the Instagram Ads to create a campaign.  Again, if you don’t know what you’re doing or how to target your ads, use a professional to do it for you.


Instagram is about engagement.  People may ‘like’ your product and comment on it.  Always comment back, even if just to say ‘thank you.’  Engage with your customer or potential customer.  They appreciate you for it.


Instagram offers a series of free business tools and provide feedback to their customers with statistics on how a campaign is working.  Make use of it.  Instagram will tell you how well your unpaid ads are working and suggest which ads you could bolster.  Instagram also targets the right market for you.  As long as you give Instagram, or your Digital Marketing person, the information on who you want to target, they will target effectivity.


Twitter Ads

We feel that if you are using Social Media for advertising, you should have a presence on all social media platforms.  Twitter is an important Social Media platform too.  Join up, like with Facebook, your Twitter handle is free.  Tweet daily and consistently.  Be smart.  You can use Twitter free of charge to get your message across.


Again, you may need paid Twitter ads so you can reach the right market.  If you are a small company, you may only have a few Twitter followers and they may not be the right followers to convert ads to sales.  A paid Twitter campaign will ensure you get the right readers.


You can use Google to see how to advertise on Twitter.  Like Google, Facebook and Instagram, they will target the right market for you.  And if you are unsure how to do this, work with a professional.



Social Media

Any social media campaign should not be overwhelming.  You don’t want to bombard your customers and you definitely want to be strategic.  Look at the ads that personally work for you, but also look at the ads where you start hating the product! Sometimes, advertisers overwhelm.  Advertise cleverly.  Have a smart strategy. Be consistent.  Be smart. Target effectively.


And use the rule of thumb note. If you don’t know what you are doing, get a professional to do it for you.  Make sure that they communicate with you, and vice versa.  Tell them what traffic you want to your site and tell them about the product you are selling.  The more information they have, the better job they can do for you.  


We have many different platforms available to us.  Make use of them . Google, Facebook, Instagram and Twitter all work.  They don’t have to be expensive and they are effective.  Find out about these platforms from your Digital Marketing Agency.  It’s worth it.


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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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