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Need Healthy Website Quickly Cure Seo Mistakes!

 You’ve followed all the rules.  Your website is current and up to date, streamlined, looks great, has excellent content and visuals, your contacts are there, all the links are easy to use, but – it’s not quite working for you and you don’t know why.


Here are a few mistakes that people make when building websites that can be detrimental to SEO.  Check them out and talk to your website developer.


H1 Tags

Your website can look amazing but if you haven’t done good SEO and SEM, or google ads, Adwords and a whole lot of other clever digital marketing tricks, people may not find you.  One of the ways to ensure that you rate high in search engines is to have an H1 tag.  Very often website developers remove the H1 tag but your website needs it.  It is one of the first things search engine crawlers look at to find out what your website is all about.  

Keep the H1 tag.



One should be able to see what your website is all about by looking at the home page.  If you are selling washing machines, your home page should clearly show that.  Likewise, if you are an IT company selling software, your home page must show that too. Don’t mess around with anything flowery.  People should look, see and understand what you’re all about immediately.


Large visuals and media

Be careful with your visuals.  Photographs, videos and any media files should not impact on your site speed. If uploading takes a long time, you will not rank highly in search engines. If your site loads quickly, Google will reward you.  If you are slow, Google will push you to the bottom of the page.  Your visuals must look good but they must be quick too.


Quick uploads

As above, make sure your site is speedy. You want to have great content but you also don’t want content that is too large for your site.  Have a look at Google, at the Page Speed Insights Test.  You can test your site and Google will tell you if the content is too much or if your speed is just fine. Google will also suggest to you how to optimise your website by reducing the amount of content or the size of the images.  Screaming Frog is another site you can look at to test the size of your visuals. If your visuals are too big ,Google or Screaming Frog will teach you how to make them smaller.



Popups can drastically impact your SEO so be careful to avoid pop ups.  Pop Ups are incredibly bad on digital, making everything slow and just don’t use them!


Text in Images

Text but not be on your image, rather under or on top of it.  Search Engines see images differently to the way people do and cannot read text on top of an image.  Text on an image will send you straight down to the bottom of the SEO rankings.

Subheadings are good, content is good, visual description is good, but anything on top of a pic is not good.


Infinite Scroll

Infinite scrolling is very popular but if it is not done properly it can also send you to the bottom of the search engine pile.  Infinite scrolling loads content each time the reader gets to the bottom of the page, meaning the reader can keep scrolling and reading.  But if your pagination is set up wrong, the search engine won’t regencies your pages.

If you use Infinite Scrolling on a site with 100 pages, but you only show 10 of the most recent pages, the search engine will only see the 10.  You need to make all the pages search friendly.  You can do this using by going to the Google Webmaster Blog who will teach you how.


Thin Content

Content is King, especially if it is good content.  Your product page and your service page are the mosts important on your website.  If you do good keywords and key phrases, you will get high rankings.  Some web developers prefer a ‘thin content’ allowing users to easily see product.  But thin content can also mean search engines don’t find you.


You need keywords to be found.  Target keywords give you higher rankings.


Always have a service and a product page.  This way, your search engine can optimise you organically, using your target keywords.


The best SEO practice is to have one keyword per page.  This makes it clear to search engines what your page is all bout and you can get ranked accordingly.  If you include multiple products or keywords on one page, the search engine gets confused.


Don’t have too much text on your service and product page, but have enough so the product can be identified and ranked.   The copy should be to the point and clear, but don’t overdo it.  Descriptive content helps, positive content helps, informative content helps, interesting content helps.  Don’t waffle, your pages will get lost by search engines.


In conclusion:-

Work hard on your search engine optimization.  You can have an astonishing site but unless you follow the SEO rules, you wont have any customers.  Be smart, be clear, be creative and look to Google for help. There is a ton of information on SEO on their website.  Use it.


Also, if you want to do SEO Course / Digital Marketing course , there is one company called Acesoftech Academy which is  Kolkata based  where you can learn SEO Course / Digital Marketing course in professional way.


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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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